5tate of Mind is proud to announce the entry into the company of Cosimo Fini, aka Guè.
A friend and ambassador of the brand since its inception, he will immediately bring a fresh breath of ideas and creativity to the project, in addition to his proven entrepreneurial experience.
This new joint venture cements 5tate of mind's position among the most authentic players in Italian streetwear, and in the coming months, projects will be launched aimed at strengthening the brand's ties with Italy's most important cities and their urban communities.
The 5tate of Mind brand was founded in 2011 by Jimmy Spinelli, aka Rischio, a historic Bolognese rapper and prominent figure on the Italian scene, as well as a former member of PMC. His 5tate of Mind project immediately established itself as a fresh new development in the streetwear scene, with its iconic line linking 5tate of Mind to the slang names of cities internationally recognized for their lifestyle and mentality.
The list of names who have been testimonials or supported the brand is very long: from the most famous national rappers such as Guè Pequeno - before he joined the company - and Club Dogo, Marracash, Clementino, Salmo, Sfera Ebbasta, Noyz Narcos, Izi, Dargen D'amico, the Love Gang and others, to international artists such as Diplo with Major Lazer and Alborosie, up to the Jamaicans Damian Marley, Tarrus Riley and Busy Signal.
5tate of Mind is now distributed in more than 150 stores in Italy and Spain and aims to establish itself on the international market thanks to a unique connection with the world of hip-hop music and the artists who have made and continue to write its history.
ph: Alessio Panichi