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Collapsible content
Origins of streetwear:
Streetwear has its roots in the youth culture and urban subcultures of the 1970s and 1980s in the United States. It originally emerged as a rebellious and alternative response to traditional and formal fashion: the main influences come from skateboarding , rap and hip hop culture, and the urban environment in general, especially on the East Coast (New York) and West Coast (California).
Streetwear began to gain popularity thanks to skaters who were looking for durable and comfortable clothing for their activities: varsity jackets and bomber jackets, baggy t-shirts , cargo pants and hoodies became part of their lifestyle and a way to express their identity.
At the same time, hip hop culture was gaining traction, bringing with it a unique and bold style. Hip hop artists contributed to the spread of streetwear by wearing flat-brimmed hats, designer sneakers, and oversized dresses with graphic prints .
In the years that followed, streetwear continued to evolve and incorporate influences from various subcultures and artistic movements. It embraced individuality, creativity, and a no-holds-barred approach to fashion , offering a platform for personal expression and originality.
Today, streetwear has become a global fashion phenomenon, with a wide range of brands and designers creating collections inspired by this style.
5tate of Mind, Streetwear and Rap scene:
5tate of Mind, born in 2011, immediately established itself as a fresh innovation in the streetwear scene, with the iconic line that links 5tate of Mind to the slang name of cities internationally recognized for their lifestyle and mentality.
Today it is distributed in more than 150 stores in Italy and Spain and aims to establish itself on the international market thanks to a unique connection with the world of rap and hip hop music and with the artists who have made and are still writing its history, including Guè Pequeno - before he joined the company - and Club Dogo , Marracash , Clementino , Salmo , Sfera Ebbasta , Noyz Narcos, Izi, Dargen D'amico , the Love Gang and others, up to international artists such as Diplo with Major Lazer and Alborosie , up to the Jamaicans Damian Marley, Tarrus Riley and Busy Signal.



















